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Digital Marketing Manager - Delray
DELRAY BEACH FL 33445
Category: Other
  • Your pay will be discussed at your interview

Job code: lhw-e0-88399107

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Robert Half The Creative Group

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Summary

  Job posted:   Tue Apr 17, 2018
  Distance to work:   ? miles
       
  1 Views, 0 Applications  
 
Digital Marketing Manager - Delray
* Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Bing, Yahoo! Search Marketing and other search engines
* Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals
* Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics (CPA, CPL)
* Actively test and analyze keywords, copy, creatives and landing pages to increase ROI and drive incremental volume
* Communicate key metrics, goal attainment, and optimization opportunities
* Aggressively drive strategic direction on all aspects of managed accounts, including quarterly testing roadmaps, planning initiatives and business opportunity identification and implementation
* Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency
* Provide consistent and effective support to senior managers on forecasting and new business opportunities
At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books - and of course, everything is free and available when you need it.
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
*Req ID:* 01020-9501193270
*Functional Role:* Mktg/Comm Manager
*Country:* USA
*State:* FL
*City:* Delray Beach
*Postal Code:* 33483
*Compensation:* $60,000.00 to $75,000.00 per year
*Requirements:* 5+ years' experience managing paid and natural search programs for well-established clients Search Engine Marketing Manager should hold some combination of the following certifications: Google AdWords Certification, Google Analytics Certification, Bing Ads, etc. Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint Web platform experience including SEM SEO management tools Ability to multi-task and prioritize in a fast-paced and dynamic work environment An organized individual with great attention to detail and focus on the quality of results A self-motivated individual; a good team player Takes accountability and ownership of his/her work *****FOR IMMEDIATE CONSIDERATION, PLEASE EMAIL YOUR RESUME TO casey.aldridge@creativegroup.com *****

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